Paschal Sabatella
Designer / Art Director / Brand Imagineer

Award-winning Creative Director / Designer whose brand identity programs, interactive solutions and advertising campaigns have engaged customers, increased sales and grown market share for large, medium and small companies and start-ups in the B2B and B2C markets.

Repositioned, rebranded and relaunched senior living communities in California and Virginia that helped to attain an occupancy rate of 90% or more in a very competitive market, despite recessionary times.

Repositioned, rebranded and launched the first integrated domestic campaign for the Oral-B Toothbrush that resulted in demand exceeding supply. Monthly sales exceeded projections by 25%. Market share grew from 39 to 44% in one year. Maintained #1 U.S. leadership in manual toothbrush.

Positioned, branded and launched the first integrated domestic campaign for the Braun Oral-B Plaque Remover that resulted in sales exceeding projections by 800% in the first six months. Unseated InterPlak as the #1 U.S. leader in electric toothbrushes in less than two years.

Repositioned, rebranded and relaunched all advertising communications and software packaging for Broderbund that resulted in a 250% increase in sales and #1 market position in one year.

Positioned, branded and launched the first integrated global campaign for start-up Tradiant that resulted in the acquisition of $25MM from investors within 90 days of launch, exceeding projections by 250%. Secured multiple Fortune 100 and 500 contracts in the first year. Eventually became the world's largest cloud-based commerce network in five years.

Senior/boomer, lifestyle, financial, healthcare, package goods, travel/leisure and technology brands such as Westminster Canterbury of the Blue Ridge (Virginia), Northern California Presbyterian Homes & Services, Heritage on the Marina (Northern California), Home Instead Senior Care, Jaguar, Merck, Bristol-Myers Squibb, Wells Fargo, Activision, Oracle, Levi’s, Del Monte, Neutrogena, America’s Cup, Pepsi International.

Advertising agencies include McCann-Erickson, J Walter Thompson, RKR and Grey Worldwide.