Paschal Sabatella
Designer / Art Director / Brand Imagineer


I've created some of the most compelling advertising campaigns, brand identity programs and interactive solutions that have engaged customers, stimulated sales and increased market share and business growth for large, medium and small companies as well as start-ups. 

In turn, advertising agency billings increased, new business acquisitions flourished and industry awards for marketing and creative followed.


Repositioned, rebranded and relaunched senior living communities in California and Virginia that helped to attain an occupancy rate of 90% or more in a very competitive market, despite recessionary times.

Repositioned, rebranded and launched the first integrated domestic campaign for the Oral-B Toothbrush that resulted in demand exceeding supply. Sales increased by 25% while market share grew from 39 to 44% in one year. Maintained #1 U.S. leadership in manual toothbrush.

Positioned, branded and launched the first integrated domestic campaign for the Braun Oral-B Plaque Remover that resulted in sales increasing by 800% in the first six months. Unseated InterPlak as the #1 U.S. leader in electric toothbrushes in less than two years.

Repositioned, rebranded and relaunched all advertising communications and software packaging for Broderbund that resulted in a 160% sales increase and #1 market position in two years.

Positioned, branded and launched the first integrated global campaign for start-up Tradiant that resulted in securing $25MM from investors within 90 days of launch, exceeding projections by 250%. Acquired multiple Fortune 100 and 500 contracts in the first year. Eventually became the world's largest cloud-based commerce network in five years.


Specialties: brand strategy, development and implementation; ideation; applying strategic thinking and direction for more focused, efficient and effective creative; leadership skills for new business development, client presentations, team mentoring, management and collaboration.

Advertising agencies include McCann-Erickson SF, J Walter Thompson SF / Chi, RKR SF and Grey Worldwide SF.